Speaking of marketing campaigns, DDB Stockholm recently launched an interesting one for Volkswagen called “The Fun Theory”. The campaign encourages people to alter lazy behaviors by showing that acting responsibly can be — yes — fun. The best stunt so far involves a subway station, where DDB transformed steps into working piano keys. Not ..
Read more from the original source:
Video: Volkswagen Launches ‘The Fun Theory’ Campaign
Comments on this entry are closed.