Toyota Prius Times Square iPhone Application. 1 Popular socially conscious hybrid 2 or 3 unique iPhone ideas A handful of cutting-edge creatives from Saatchi & Saatchi A pinch of cash Mix liberally, add cash as needed; serve chilled to a couple million people for approximately three days. Fans of the Toyota Prius created drawings on their iPhone that were displayed on digital billboard in Times Square on October 26th-28th. Another great example of a manufacturer using new tools to create a connection with current and new fans. Connections are what create memorable experiences; those experiences need to built and nurtured in new and different ways if brands expect to maintain customer loyalty. This
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Toyota’s Recipe For Creative Collaboration