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The Island Of Lost Brands
by The Truth About Cars on November 24, 2009
The Saab deal’s death today marked the third attempted brand sale by GM to go down in flames since exiting bankruptcy. Whether the decision not to sell Opel was a good one remains to be seen (big time!), but at Saturn’s Spring Hill, Alabama plant, which goes on standby this week, there’s less ambiguity about
Original post:
The Island Of Lost Brands
Tagged as:
advertising,
Branding,
Hummer,
Marketing,
Saturn
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