Fiat's new venture in Russia with OAO Sollers plans

After a day-long session in which executives from Chrysler Group LLC and its managing partner Fiat S.p.A. made public the company's financial and product strategies that will carry it forward for the next five years, the overall impression is of a plan based on optimistic growth assumptions combined with dubious new-product directions. But not all of Chrysler's five-year outline is unreasonable or illogical. Some aspects, if executed properly and promptly, can help Chrysler distinguish itself from the competition. The three best ideas to come from Chrysler's new business plan: a diesel engine for Jeep; a revamp of Chrysler's mid-size sedans; and a plan to pay back government loans.

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Some Good Ideas from Chrysler’s Turnaround Plan

The original Jeep — the Jeep Wrangler — will serve as the anchor of the brand, the brand's keeper Mike Manley told the 400 media, dealers and analysts attending the meeting at which Fiat is rolling out Chrysler's five-year plan. Special models and new derivatives of the Wrangler, including a diesel version, will be offered. But the Wrangler, which continues with body on frame and solid front and rear axles. “The Wrangler is the ultimate expression of the brand,” Manley said. Jeep plans to revamp its current models and add new ones. By 2014, 80 percent of Jeeps will be new or significantly

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Jeep: Wrangler Anchors the Brand

2009 JEEP WRANGLER STYLING | [8 out of 10] Cars.com: “You could almost call it a civilized design” Edmunds: “larger and more refined” USA Today: “Fancy and genteel by Wrangler standards” Two versions of the 2009 Jeep Wrangler are available, a two-door and four-door model, as well as both soft and hard convertible tops. Redesigned … Browse Photos

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2009 Jeep Wrangler

DETROIT – After shutting down all of its plants after filing for Chapter 11 bankruptcy April 30, Chrysler is slowly resuming production, starting Monday with the Detroit Conner Avenue plant that makes the Dodge Viper sports car. Chrysler should have a schedule for plant re-starts by the end of this week. Plants likely to resume production first will be those building vehicles for which demand is strong and inventories low.

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Chrysler Plants to Resume Production; Viper Is First

By Bill Visnic With its once-ballooned inventories shrinking to more bearable levles – and projected to get uncomfortably low for at least a couple of models – Chrysler will restart at least some of the assembly plants in its currently-idled manufacturing system by the end of the month. As an aside while speaking with reporters about Chrysler's May sales results, Steve Landry, Chrysler's executive vice president – North American sales, service and parts, said the company will soon decide which operations to restart, and of those facilities, “the majority of the plants will come up by the last week of June.”

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Chrysler Exec Confident of Pending Factory Restarts