All the hot air about the MDI air car may experience a sudden cold downdraft. Not that cool breezes questioning its efficiency weren’t already wafting in the air. But now there’s a genuine academic study questioning the questionable. The NYTWheels has mined a study by the University of California at Berkeley titled “The Economic and

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Study Validates Common Sense: Air Cars Are Hot Air

After the 1 series, BMW pretty much committed themselves to the smallest they were going to make under the BMW marque. Or did they? You see, there is actually another number lower than 1 and BMW plan to release a series of cars based on that number. Now we’ve known this for some time, but

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Ask The Best And Brightest: MINI or BMW Zero-Series?

Want to do your bit for the environment, like ride a bike or take the bus? You loser! Buy an Audi instead! [headline explained here]

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Audi: Walking and Biking Are For Idiots

“U.S. encouraged by Fiat plan for Chrysler,” runs Reuters‘ headline, attributed to car czarlet Ron Bloom. After commenting extensively about GM, in which Bloom controls a 60 percent taxpayer stake, he had only this to say about the eight percent government owned Chrysler and its recent plans: We see management with a huge sense of urgency.

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Bloom More “Encouraged” By Chrysler Plans Than Most

Ron Bloom, the defacto head of the government’s auto restructuring task force (or what’s left of it), tells Reuters that the government wants to hurry up a GM IPO in order to get out of the “investment” as soon as possible. And as we’ve predicted, this means taxpayers will be getting the fuzzy end of

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Bailout Watch 572: Government Fast-Tracking GM IPO, Taxpayer Screwing Confirmed

Ever get the feeling that the car game is dealing with some malaise? Dieter Zetsche sure seems to. “The definition of luxury will be somewhat different,” Doctor Z tells the Wall Street Journal. “It will be fewer CO2 emissions and more modesty in appearance.” And this from the company that sells cars on the back

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Mercedes Benz: Smaller, Cheaper, Greener

As we noted in our rundown of the New New Chrysler’s powertrain plans, the Pentastar’s ENVI electrification task force wasn’t mentioned once. Well, by name anyway. Weirdly though, as the slide above shows, Fiat is making Chrysler the focal point for the alliance’s hybrid and electric technology development. Wouldn’t that make the bailout-baiting, vaporware-hawking ENVI

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Fiat/Chrysler Walk Away From Electrification And Hybrids

As we noted in our rundown of the New New Chrysler’s powertrain plans, the Pentastar’s ENVI electrification task force wasn’t mentioned once. Well, by name anyway. Weirdly though, as the slide above shows, Fiat is making Chrysler the focal point for the alliance’s hybrid and electric technology development. Wouldn’t that make the bailout-baiting, vaporware-hawking ENVI

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Fiat/Chrysler Walk Away From Electrification And Hybrids

I’ve said it before, I’ll say it again: if you want proof that Ford’s water-walking CEO doesn’t “get” automotive branding, look at Lincoln. The Blue Oval Boyz’ upmarket marque is in total disarray. Lincoln lacks anything approaching an effective brand proposition; it’s burning through tag lines almost as quickly and ineffectively as the industry standard

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FoMoCo CEO Alan Mulally Links Lincoln to Ford Dealers

I’ve said it before, I’ll say it again: if you want proof that Ford’s water-walking CEO doesn’t “get” automotive branding, look at Lincoln. The Blue Oval Boyz’ upmarket marque is in total disarray. Lincoln lacks anything approaching an effective brand proposition; it’s burning through tag lines almost as quickly and ineffectively as the industry standard

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FoMoCo CEO Alan Mulally Links Lincoln to Ford Dealers