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Strong Yen Spells Big Trouble For Toyota

by The Truth About Cars on November 30, 2009

Japans currency rose to a 14-year high against the dollar last week, prompting fears that the island nation’s exports could be dramatically affected. And no firm stands to lose as much Toyota, which had been operating under the highest assumed exchange rate of any of Japan’s auto exporters. Reuters reports that ToMoCo had pegged the

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Strong Yen Spells Big Trouble For Toyota

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