In webchat with a “consumer” audience that seemingly was populated by plenty of industry-savvy questioners, new General Motors Co. North America president Mark Reuss said Friday one of his first initiatives since assuming his new role early this month will be to streamline some of the corporate structure. Reuss said his planned new system comprises just five direct reports that are “laser focused” on sales, marketing, manufacturing, Canada/Mexico and GM's OnStar telematics-service unit. He said recently-resigned CEO Fritz Henderson “had a lot more to do,” inferring that the reporting to Reuss can be simplified because of the different duties of CEO and North American president positions. Reuss also insinuated he will be working to solidify the ties between GM's North American engineering activities and its Adam Opel AG European Operations. After a lengthy period in which GM made preparations to sell off Opel, the company's board decided to retain the division. Now, Reuss said, he plans to leverage the engineering and product-development experience at Opel to the benefit of all GM vehicles.
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