Expect the “new” General Motors to play offense when it comes to marketing and communications, Bob Lutz, GM's chief marketing quarterback, told the media Tuesday. “We have to shock Americans into a new awareness about the competitiveness of GM products,” Lutz said. “We can't do it the way we used to do it by gently showing our products. We've got to take it on boldly and head-on. We can stand the comparison with just about anybody.” The recently launched May the Best Car Win , starring GM's government-appointed chairman Ed Whitacre was just the beginning.
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"New" GM Goes on the Offense with Quarterback Lutz
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