Although sales have rebounded with the flattening of the recession, premium-brand automakers continue to struggle in the U.S. and almost all are scrambling to adjust their priorities and business models. Mercedes-Benz USA is coming up with some new ideas and so are its dealers, said Ernst Lieb, CEO of Mercedes-Benz USA, in a meeting with media in Detroit this week. Think Mercedes only is giving lip service to thinking outside the box? Consider these moves:
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Mercedes Adjusting to U.S. Market
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