In order to prod soccer moms across the nation to plug a visit to the BMW dealership into their Blackberrys, BMW North America Inc. this week nonchalantly announced the price for its first “full” hybrid-electric vehicle, the ActiveHybrid X6: $89,725. Welcome to hybridization as seen by German luxury marques, who, given their choices for showcasing hybrid technology, seem to be more intent on using their new hybrids to prove why their diesel-powered models make much more sense in terms of actually appealing to consumers. At nearly $90,000, the ActiveHybrid X6 has a total of 485 horsepower, weighs more than 5,600 pounds and still has plenty of extra-price options. In the spring, BMW will follow up with the ActiveHybrid 7, the hybridized version of its 7-Series flagship. The car is certain to crack the 6-figure price barrier.
Read the original here:
Latest Hybrids Probably Won’t Help Build the Market
Comments on this entry are closed.