By Bill Visnic The auto industry is swimming against poor economic tides and will end up with a healthy July sales rate that is the best since the halcyon days of last summer's Cash-For-Clunkers program. Analysts at Edmunds.com project July's Seasonally Adjusted Annualized Rate (SAAR) to be 11.8 million. July sales are expected to total about 1,064,000 units – an 8.4-percent jump compared with July of last year and an 8.9-percent improvement over June's troubling 983,000 sales that translated to an 11.1-million SAAR. Equally important is a projected improvement in retail sales. A large portion of the industry's aggregate volume gains so far this year have been driven by outsized sales to fleet customers, not individual households. “July sales numbers should be the highest we've seen since last August's 'Cash for Clunkers' frenzy,” reported Edmunds.com Senior Analyst Ray Zhou. “Retail demand for new cars this month has been the strongest of the year
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July Sales: Best Month Since Cash-For-Clunkers
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