The original Jeep — the Jeep Wrangler — will serve as the anchor of the brand, the brand's keeper Mike Manley told the 400 media, dealers and analysts attending the meeting at which Fiat is rolling out Chrysler's five-year plan. Special models and new derivatives of the Wrangler, including a diesel version, will be offered. But the Wrangler, which continues with body on frame and solid front and rear axles. “The Wrangler is the ultimate expression of the brand,” Manley said. Jeep plans to revamp its current models and add new ones. By 2014, 80 percent of Jeeps will be new or significantly
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Jeep: Wrangler Anchors the Brand