In Trucks, Bare-Knuckles Marketing Continues

By Dale Buss In a throwback to a simpler era, the new Ford F-150's drop-down tailgate step has become an entertaining flashpoint in the marketing war between heavyweights in the pickup-truck segment. In a current TV ad for the Silverado, Chevrolet's celebrity pitchster, Howie Long, tweaks the addition of the “man step” to the F-150 as an embarrassment –

Tagged as: Chrysler, pickup trucks, Sharon Wacker, Vinay Shahani