Honda CEO Ito on Hydrogen, Hybirds and BEVS – Green is the Theme

Honda Motor Co. pulled the plug on Formula 1 racing to divert the money being spent there to green technologies and the company that's been playing second fiddle to Toyota in the green cars sweepstakes says it wants to hybridize larger vehicles again. ———- Honda's top executive prefers hydrogen fuel cell FCX Clarity but says battery-electric cars will come first. ——— That's the word from Honda President and CEO Takanobu Ito, speaking with a select group of automotive writers – including Edmunds' Inside Line News Editor Kelly Toepke – at the 2009 Tokyo auto show last week. Toepke tells us that Ito is committed to the further greening of Honda, even to the extent of developing an environmentally friendly sports car that – his words – is truly green, “not like the car Lexus announced” at the show. He was referring to the limited production, V10-powered,

Tagged as: Auto Shows, EVs, Honda, Hybrids, Hydrogen