Green Cars Get Green Light, Hybrid Sales Outperform Overall October Market

by Edmunds.com Green Car Advisor on November 6, 2009

By John O'Dell, Senior Editor Spurred by factory incentives, replenished stocks and the relative freshness of several models, sales of hybrid-electric cars and SUVs soared in October, easily outperforming the market as a whole. Compared to October '08 – a month with six fewer hybrid models available – sales of Ford, General Motors, Honda, Nissan and Toyota hybrids were up 12.1 percent, while sales of conventionally powered cars and trucks were flat. The one-month picture was even rosier, as October hybrid sales jumped 22.5 percent from September's, versus a 12.1 percent hike in sales of conventional models. Nissan, which has only one model – the Altima hybrid, – and sells it in just the nine states with the toughest emissions standards, was the only hybrid maker to record a sales decline for both periods, dropping 46 percent from a year earlier and 13 percent from September. As with most hybrids – Toyota's Prius excepted – Nissan's actual numbers are quite small because of low sales volumes. October's sales drop represented just 46 fewer Altima hybrid sales than in September. Toyota's redesigned 2010 Prius, sweetened by a small factory incentive, remained by far the segment leader, accounting for 55 percent of all hybrid sales for the month.

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Green Cars Get Green Light, Hybrid Sales Outperform Overall October Market

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