General Motors last week began sending out 1.8 million pieces of direct mail to what the automaker calls its “free-agent customers” — customers orphaned by the wind-down of Pontiac and Saturn and the proposed sell-off of Hummer and Saab. In this first of promised multiple mailings, GM is offering discounts of up to $2,000 on certain models to the nearly 1 million customers of closed GM dealerships, if they go to the next closest dealer by Jan. 4. The automaker also is giving customers of closed dealerships a vehicle inspection and tire rotation at remaining dealerships through May. “The challenge for us is to grab those customers by the hand and make sure they know where to go,” Susan Docherty, GM's vice president of U.S. sales, said in a media conference call last week. But GM's competitors also are eyeing
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