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GM Forecasts 10.7 Million SAAR for October

by Auto Observer on October 28, 2009

General Motors predicts the Seansonally Adjusted Annualized Rate of car sales in October will come in at 10.7 million total vehicles, including heavy- and medium-duty trucks. On a light vehicle basis, GM forecasts at 10.5 million SAAR. GM's top analyst Mike DiGiovanni told reporters Wednesday morning that October may be the first month since January 2008 that GM will report a year-over-year increase. The automaker expects its third consecutive month of market share increase for a total market share of 20 to 21 percent and 19 to 20 percent in retail market share. “We're not here to declare victory,” said Susan Docherty, GM's new vice president in charge of U.S. sales, during the “Straight Talk” conference call. “We're here to report progress.”

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