Bob Lutz has only been back in the saddle at General Motors since Friday, but in that short time, he’s managed to wrangle control of the headlines and show people half his age how PR is done. Among the items Lutz has shared with the press is news that General Motors will be making significant changes to the “tone and content” of its ..
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GM Advertising Gets Extreme Makeover From Bob Lutz; Company Nixes Sponsorships, Too
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