A Chrysler plant outside Mexico City will begin assembling the Fiat 500 by December for sale in U.S. and Latin American showrooms, Sergio Marchionne, the chief executive of Fiat and Chrysler, said today. ———- Fiat 500, with new fuel-efficient engine, debuts at 2010 Detroit Auto Show. ———- The retro-inspired 500 will be many Americans' first exposure to Fiat cars and will be sold in Chrysler showrooms. It will feature a new 1.4-liter, four-cylinder fully integrated robotized engine (meaning that it was assembled by a robot) that's supposed to be very fuel efficient, but fuel economy figures for it have not been made available. Chrysler is struggling to rebuild trust among American consumers by revamping its aging, truck-heavy lineup through 2014, with a dozen new vehicles built on Fiat platforms. Marchionne's plan calls for Chrysler to break even on an operating basis in 2010 and on a net basis by 2011, in part by regaining market share lost in its slide toward bankruptcy.
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Fiat to Invest $550 Million in Mexican Toluca Plant to Make Fuel-Efficient 500 Minicar
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