Daimler AG is considering launching a series of small Mercedes-Benz cars in the U.S. in a bid to tap Americans' growing interest in downsized models that offer upscale features and finishes, the German automaker's chief executive said. ———- The Mercedes-Benz A-Class, right, gets 50 MPG but isn't available in the U.S. ———- Under its tentative plan, Mercedes would import by 2012 at least one of four next-generation compact models it will start selling in Europe in late 2011, Daimler CEO Dieter Zetsche said in an interview with The Wall Street Journal (subscription required). These diminutive Mercedes would go head to head with an expanding field of premium small cars in the U.S., including the A3 from Volkswagen AG's Audi unit and BMW AG's 1 series and Mini Cooper. Unlike traditional compacts these cars can be costly; the Mini goes for as much as $34,000 depending on options. Daimler's
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Daimler Announces Tentative Plan to Launch Series of Luxury Compact Cars in U.S.
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