Consumers Are Blogging Their Car Buying Experience

I recently came across this post by ‘rivetergirl‘ commenting on her mother’s recent car buying experience. What surprised me was that they were dealing with 2 Subaru Dealers: Valley Subaru of Longmont Colorado and Vista Subaru in Glenwood Springs Colorado. The “surprise” is that the Longmont dealer was more than 200 miles away. Using the DealerDex Dealer Locator, there aren’t any subaru dealers near Glenwood Springs - so they were basically keeping the local guy honest. It sounds like the Longmont dealer was willing to give the customer the best price AND deliver the car, only to have the deal slip away because the consumer called Glenwood Springs and they matched the deal. Local guy wins.

I know things like this happen all the time in the car business. A Blue 2009 Subaru Forrester is a commodity. I’m not sure why the consumer didn’t give the Longmont dealer their business (location, service, price, etc). I guess another factor to consider is that if the consumer lives near Glenwood Springs, they will probably use this dealer to service their car - so giving them their business may have been the best choice. I hope the writer reads this post and comes back to leave a car dealer review of both dealers for future buyers.