Chrysler: Refresh And Market Like Crazy

Are you seeing a pattern here? Although Olivier Francois is in charge of the most damaged brand in the Chrysler Group (and yes, that’s saying a lot), at least he’s been here before with Fiat’s problem brand Lancia. So it’s no surprise that Francois’s branding video for Chrysler is remarkably similar to a Lancia ad:

Link:
Chrysler: Refresh And Market Like Crazy

Tagged as: Branding, High Finance, Marketing, New Cars