Chrysler: Refresh And Market Like Crazy

by The Truth About Cars on November 5, 2009

Are you seeing a pattern here? Although Olivier Francois is in charge of the most damaged brand in the Chrysler Group (and yes, that’s saying a lot), at least he’s been here before with Fiat’s problem brand Lancia. So it’s no surprise that Francois’s branding video for Chrysler is remarkably similar to a Lancia ad:

Link:
Chrysler: Refresh And Market Like Crazy

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