After Chrysler Group LLC detailed an all-encompassing, five-year business plan to a horde of analysts and the media Wednesday, most left the company's headquarters in Auburn Hills, Mich., wondering whether it was fair to judge the plan outlandish or merely wildly ambitious. The two critical components to Chrysler's rejuvenation at the direction of 20-percent owner and managing partner Fiat S.p.A.: a) a massive increase in global sales, from 1.3 million units projected for this year to 2.8 million by the plan's finish in 2014; and b) a wholesale but hardly radical refreshening of its product portfolio that will enable the tremendous sales leap. Chrysler CEO Sergio Marchionne acknowledged the plan's numbers and assumptions invite skepticism. In his closing comments, he enumerated at length epitaphs written for Fiat when he took over as CEO and Fiat was in similar straits.
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Chrysler Outlines ‘The Plan.’ Now, Can it Work?