Chrysler Group LLC is taking part in an interesting politically-oriented promotion with a TV film – opening on the Chrysler brand's Website Thursday – supporting a movement advocating the release of Aung San Suu Kyi, pro-democracy leader in Burma and 1991 Nobel Peace Prize Laureate. Kyi has been under sporadic house arrest for more than two decades. Chrysler partnered with Lancia Automobiles for the 30-second film originally created for Lancia's sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin last month. The theme of the summit was “knocking down new walls and building bridges for a world without violence,” to coincide with the 20th anniversary of the demolition of the Berlin Wall.
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Chrysler Gets Political
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