China’s Geely Sets Ambitious Goals for Volvo

by Auto Observer on November 10, 2009

China's Geely Holding Group Co., selected by Ford as the lead bidder for Volvo, has developed a turnaround plan for the money-losing Swedish brand that centers on China but also sets ambitious goals for sales in Volvo's traditional markets of Europe and North America, the Wall Street Journal reports. Geely would add two or three larger, more luxurious models to Volvo's line in the next three to four years to boost global sales, sources told the Journal. New models would compete with the poular Audi A6, a symbol of success in China.

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China’s Geely Sets Ambitious Goals for Volvo

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