If you’re unfamiliar with the Tata Nano, here’s your crash course:
- The Nano is made by Tata Motors, Indian conglomerate and newest owner of Land Rover and Jaguar
- The car is soon to be released as the self-proclaimed “people’s car” of the 21st century
- The sticker price should run about $2,500… the cheapest car ever produced
- It will utilize a two-cylinder engine. Just like your lawn mower.
- I think that’s all that needs to be said.
So, are you foaming at the mouth yet? Well if so, head on over to Tata’s Nano Microsite to personalize your Nano. It’s actually a fairly unimpressive build-your-own tool; no prices for upgrades (I assume there are upgrade costs), a weird interior view… but the site’s there nonetheless, along with a ton of marketing fodder to convince you that we’ll all have one of these in our driveways soon.
I used the BYO tool to jazz one up myself, complete with racing stripe paint that probably dries faster than the Nano’s 0-60 time. Check it out… by the by, it’s worth noting that this is the rear view. It’s easy to mistake one end for the other.
Great, I built it on the site and I’m all set to go. Now it’s just a matter of buying it…
…nuts to this, I’m getting a Honda.
