I live in the Detroit, MI area; in fact … I live in Dearborn. Home of the Ford Motor Company. Everyone on my block drives a Ford. Well… almost everyone. With huge layoffs occurring every 6-months or so, it begs the question — how is this automaker staying afloat?
The answer - a high profile luxury coupe.
Even with all of the financial difficulties Ford Motor Company has found itself in. Ford continues to look toward the future with the power of design. Hence, the inception of the Lincoln MKS concept car designed for a younger generation car buyer.
Ford Car Designer Karl Zeeso had the following to say about the Lincoln MKR:
“The MKR is an exciting new vehicle because it will bring a sense of sporty sex appeal to what was once considered an ‘old-timers’ vehicle. Built on a stretched Mustang platform it promises to be a flagship for the new Lincoln DNA, which will appeal to a more youthful buyer. This Lincoln model is fuel-efficient, sexy, and responsive.” [click to continue...]
