The “value” message always has been a given. But now after seemingly completing its second major brand-co nfirming objective – convincing the public and third-party metrics-makers it builds quality products – Hyundai Motor America is off on its next mission: to become the industry's fuel-economy leader. So says HMA powertrain director John Juriga after announcing last week Hyundai's newest engine family, a direct-injection variant of the company's global Theta 4-cylinder engine range, as well as a new 6-speed automatic transmission. The new Theta-II 2.4-liter engine, said Juriga, will generate a class-leading 200 horsepower when it is launched with the all-new
Excerpt from:
Can ‘Blue Drive’ Be Hyundai’s Next Big Marketing Win?
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