Sometime right after the middle of this decade, just about everyone decided luxury crossover vehicles were going to be the industry's next big profit center. Sales of traditional body-on-frame SUVs were falling off after a brief but consumer-mindset-shifting run-up of gasoline prices in the summer of 2006. The fuel-price scare came just as the crossover segment was starting to swell, pumping up buyer interest in the newly “invented” alternative to the SUV (and in some cases, pickup trucks). But better still, Americans still were snapping up luxury items at an unprecedented pace, encouraged by ballooning home prices and easy credit.
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Brands Looking to Expand Luxury Crossover Share Dealing With Ruthless Trends