Even electric motorcycles aren't immune to the holiday markdown. Brammo , which sells its Enertia electric motorcycles on line and at several Best Buy stores on the West Coast, has chopped the retail price of the 324-pound bike by a third, citing efficiencies gained by broader production. Closely-held Brammo, whose investors include Best Buy, is selling the Enertia for $7,995, down from its prior price of $11,995. Customers can get the out-of-pocket price down to $7,195 with a 10 percent federal income-tax credit, the Ashland, Ore.-based company said. Brammo was able to reduce the price because of production efficiencies as well as the declining cost of “key motorcycle components, said John Farris, Brammo's director of marketing. He declined to say how many Enertias have been sold or which component costs fell, though he said the cost reductions were “across the board.”
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Brammo Slashes Enertia Electric Motorcycle Price; Cites Production Efficiencies
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