Pundits keep repeating that the biggest obstacle to Chinese companies buying Western brands is the culture gap. Adept at building monstrous bridges, the Chinese are tackling the culture thing. They even switched from Chinglish to Americanisms. Asked by reporters whether BAIC would consider approaching Saab alone, BAIC CEO Wang Dazong said: “I would just say,
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BAIC To Saab: Tune In, Or Drop Out?
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