Forward-thinking Larry Ellison, CEO of Oracle Corp., recently told financial analysts he is taking a page from history past in creating a new business model for the high-tech company. Oracle is going vertical. And Ellison is not alone in turning back to the century-old vertical integration strategy whereby a company controls materials, manufacturing and distribution, according to a story on the trend in Monday's Wall Street Journal. Other companies, including General Motors and Boeing from which Ford CEO Alan Mulally came, are as well.
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Back to the Future: Companies Go Vertical — Again
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